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La audiencia activa en la ficción transmedia: plataformas, interactividad y medición
(Universidad de La Laguna, 2019)
audiencia a través del estudio de caso de la serie de RTVE Si fueras tú, primera serie de ficción nativa, interactiva, transmedia. Metodología. Se realiza un análisis de los soportes y plataformas oficiales que conforman el universo transmedia de la serie de...
[Abstract] Introduction. The changes in the television landscape have given rise to new forms of production and consumption which present challenges to the monitoring of the audience. This article delves into the transformations regarding how to measure the audience through the case study of the series produced by RTVE, Si fueras tú, the first native, interactive and transmedia fiction series. Methodology. An analysis of the official media and platforms which make up the transmedia universe of the fiction series is carried out. Subsequently, the possibilities of interaction and the activities of the audience in each of them are studied. Results. The data show that Facebook and Instagram comprise the greater part of the activity in the transmedia universe. Moreover, the weekly routine in the combination of platforms and the integration of the active audience is identified. Discussion and conclusions. The impossibility of measuring in a standardized way the transmedia audience is proven while further challenges are mentioned....
[Abstract] Introduction. The changes in the television landscape have given rise to new forms of production and consumption which present challenges to the monitoring of the audience. This article delves into the transformations regarding how to measure the audience through the case study of the series produced by RTVE, Si fueras tú, the first native, interactive and transmedia fiction series. Methodology. An analysis of the official media and platforms which make up the transmedia universe of the fiction series is carried out. Subsequently, the possibilities of interaction and the activities of the audience in each of them are studied. Results. The data show that Facebook and Instagram comprise the greater part of the activity in the transmedia universe. Moreover, the weekly routine in the combination of platforms and the integration of the active audience is identified. Discussion and conclusions. The impossibility of measuring in a standardized way the transmedia audience is proven while further challenges are mentioned....
Audiencias activas: participación de la audiencia social en la televisión
(Grupo Comunicar, 2014-07-01)
[Resumen]: La combinación de redes sociales, segundas pantallas y televisión ha propiciado la aparición de una nueva relación de los espectadores con la televisión en la que los habituales roles del paradigma de la comunicación se han alterado. La...
[Abstract]: The combination of social networks, second screens and TV has given rise to a new relationship between viewers and their televisions, and the traditional roles in the communication paradigm have been altered irrevocably. Social television has spawned the social audience, a fragmentation of the real audience based on how they interact with social networks. This study is an attempt to analyze the factors which contribute to the success or failure of programs with a similar format in relation to their social audience. To do so, the study took as its subject three talent shows launched on the principal mainstream TV channels in Spain in September 2013. The study looked at the impact of these shows on the Twitter network, employing a control form [and developing a categorization and coding system for the analysis with the aim of collating all the data collected]. The results showed that the success of the shows was influenced by the activity in the social network accounts of the presenters and the judges. The conclusions reached in this analysis of the Spanish audience could be used as a development model for social audiences in other countries where social television is not so widespread....
[Abstract]: The combination of social networks, second screens and TV has given rise to a new relationship between viewers and their televisions, and the traditional roles in the communication paradigm have been altered irrevocably. Social television has spawned the social audience, a fragmentation of the real audience based on how they interact with social networks. This study is an attempt to analyze the factors which contribute to the success or failure of programs with a similar format in relation to their social audience. To do so, the study took as its subject three talent shows launched on the principal mainstream TV channels in Spain in September 2013. The study looked at the impact of these shows on the Twitter network, employing a control form [and developing a categorization and coding system for the analysis with the aim of collating all the data collected]. The results showed that the success of the shows was influenced by the activity in the social network accounts of the presenters and the judges. The conclusions reached in this analysis of the Spanish audience could be used as a development model for social audiences in other countries where social television is not so widespread....
Twitter, la televisión y la audiencia social. ¿Por qué triunfa un espacio en la audiencia social?
(2014-01)
La incorporación de las redes sociales a los tradicionales medios de comunicación ha alterado el ecosistema mediático. En el caso de la televisión, estas transformaciones han dado pie al nacimiento de un nuevo modo de relacionarse con los...
¿Liga bipolar? Impacto económico de los contratos televisivos en la Primera División y comparación entre las Big Five
(2017)
[Resumen]: La actual escalada de los precios que pagan los medios radiodifusores por hacerse con los derechos de televisión del fútbol ha llegado a límites nunca antes vistos en la historia de este deporte. Este trabajo tiene una doble finalidad...
[Abstract]: The current escalation of the prices paid by broadcasters for football television rights has reached limits never seen before in the history of this sport. This work has a double purpose. On the one hand, to explain the operation of the television rights market and, on the other hand, to analyze the impact that the commercialization of these rights may have on the competitive balance of a league through the use of various statistical indicators such as the standard deviation in the proportions of points won in a sports league. In addition, evidence is also provided on the degree of inequality achieved in the distribution of television rights revenues that takes place in the Primera División of the Spanish Football League. For this we rely on the information obtained from the Lorenz Curve and the Gini Index. Finally, in order to obtain additional evidence, we analyze in comparative terms the television distribution carried out in the Spanish Primera División with the televisions distributions of the rest of the great European leagues of football and we examine whether it has been able to influence in any way the own football competitions of each country....
[Abstract]: The current escalation of the prices paid by broadcasters for football television rights has reached limits never seen before in the history of this sport. This work has a double purpose. On the one hand, to explain the operation of the television rights market and, on the other hand, to analyze the impact that the commercialization of these rights may have on the competitive balance of a league through the use of various statistical indicators such as the standard deviation in the proportions of points won in a sports league. In addition, evidence is also provided on the degree of inequality achieved in the distribution of television rights revenues that takes place in the Primera División of the Spanish Football League. For this we rely on the information obtained from the Lorenz Curve and the Gini Index. Finally, in order to obtain additional evidence, we analyze in comparative terms the television distribution carried out in the Spanish Primera División with the televisions distributions of the rest of the great European leagues of football and we examine whether it has been able to influence in any way the own football competitions of each country....
Recrear la ficción literaria. La escenografía de El Señor de los Anillos en la adaptación cinematográfica de Peter Jackson
(2017)
culturas
imaginarias e imposibles construcciones que debe resultar verosímiles.
Este es el caso de El Señor de los Anillos, obra cumbre de J.R.R Tolkien. La adaptación cine-
matográfica de Peter Jackson enfrentó las dificultades propias del género y los...
reais. Este é o caso de O Señor dos Aneis, obra cume de J.R.R. Tolkien. A adaptación cinematográfica de Peter Jackson enfrontou as dificultades propias do xénero e os riscos de levar unha obra tan coñecida á gran pantalla. Para resolvelos, a dirección...
reais. Este é o caso de O Señor dos Aneis, obra cume de J.R.R. Tolkien. A adaptación cinematográfica de Peter Jackson enfrontou as dificultades propias do xénero e os riscos de levar unha obra tan coñecida á gran pantalla. Para resolvelos, a dirección...
La presencia de la mujer en los medios de comunicación deportivos
(2017)
[Resumen]: El objeto de esta revisión bibliográfica será el de buscar evidencias científicas donde se trate la situación de la mujer en los medios de comunicación deportivos, estableciendo como objetivo principal: conocer los estudios e...
#Yoentrenoencasa: análisis del contenido publicado en Instagram durante el confinamiento por Covid-19
(2024)
producción de contenido, las mujeres también han elegido representarse a través de la feminidad tradicional, guiadas, en ciertos casos, por la auto-objetivación y poniendo el foco en la apariencia. Si bien esta comunidad no ha sido transformadora con respecto...
as redes sociais ao modificar os roles da produción de contido, as mulleres tamén elixiron representarse a través da feminidade tradicional, guiadas, en certos casos, pola auto-obxectivación e poñendo o foco na aparencia. Aínda que esta comunidade non foi...
[Abstract] The use of social networks has been consolidated in the field of physical activity and sport. Sportsorganizations use these platforms as part of their marketing tools and to stay connected withtheir audience. At the same time, it is increasingly common to use social networks to consultfitness-related content, which is shared in communities and created by physical activityinfluencers. However, despite the potential of these tools, which lack space and time limits, theircontent seems to reproduce the persistent gender issues in sport and sports communication.The arrival of the COVID-19 pandemic motivated institutions and content creators to promoteinitiatives through social networks to keep moving during confinement, such as the creation ofthe #Yoentrenoencasa label. The emergence of this community was an opportunity to expandthe scientific field focused on the study of the online physical-sports context. Based on thisopportunity, this doctoral thesis was formulated with the aim of identifying and analyzing thecharacteristics of publications shared under the hashtag #Yoentrenoencasa on Instagram duringthe COVID-19 confinement. It delves into the representations of the image of women and menin this community from the gender perspective. To this end, a mixed-methods study wasconducted following an explanatory sequential design. The first phase consisted of aquantitative content analysis of 600 publications, the results of which guided the subsequentqualitative phase, which was developed through a thematic analysis.The results showed that content related to physical activity with the intention of inspiring theaudience predominated, which were the most popular publications, along with those dedicatedto programming exercise. It was concluded that the hashtag was used for the purpose withwhich it was created, to promote the practice of physical activity at home during quarantine. Inaddition to this, it should be noted that commercial content also had an important weight. Theprofiles of training centres were the ones that had a greater presence in this community, so itwas evident that fitness centres adapted their activity to the digital world and used Instagramas a marketing tool.However, in this community, white, young, and heteronormative women were mainlyrepresented, so it is concluded that a body canon was reproduced that does not correspond tothe current social reality. Likewise, significant associations were found depending on the sexrepresented, showing that the content tended to perpetuate gender stereotypes and sexistroles, concluding that Instagram reproduces the problems detected by previous research around traditional media and advertising. The most popular profiles in the community werepersonal ones, especially those of women, which had a higher count than those of men. Despitethe opportunity for change that social networks can offer by modifying the roles of contentproduction, women have also chosen to represent themselves through traditional femininity,guided, in certain cases, by self-objectification and focusing on appearance.Although this community has not been transformative with respect to traditional genderdynamics in sport, it has been possible to observe diverse content in which the canons ofheteronormative femininity are broken and conscious messages on gender issues are promoted.However, there is a lack of representation of diverse masculinities. These findings suggest theexistence of small spaces that challenge established norms, but at the same time highlight theimportance of continuing to work on these issues and promoting broader and more equitablerepresentation in the field of sport....
as redes sociais ao modificar os roles da produción de contido, as mulleres tamén elixiron representarse a través da feminidade tradicional, guiadas, en certos casos, pola auto-obxectivación e poñendo o foco na aparencia. Aínda que esta comunidade non foi...
[Abstract] The use of social networks has been consolidated in the field of physical activity and sport. Sportsorganizations use these platforms as part of their marketing tools and to stay connected withtheir audience. At the same time, it is increasingly common to use social networks to consultfitness-related content, which is shared in communities and created by physical activityinfluencers. However, despite the potential of these tools, which lack space and time limits, theircontent seems to reproduce the persistent gender issues in sport and sports communication.The arrival of the COVID-19 pandemic motivated institutions and content creators to promoteinitiatives through social networks to keep moving during confinement, such as the creation ofthe #Yoentrenoencasa label. The emergence of this community was an opportunity to expandthe scientific field focused on the study of the online physical-sports context. Based on thisopportunity, this doctoral thesis was formulated with the aim of identifying and analyzing thecharacteristics of publications shared under the hashtag #Yoentrenoencasa on Instagram duringthe COVID-19 confinement. It delves into the representations of the image of women and menin this community from the gender perspective. To this end, a mixed-methods study wasconducted following an explanatory sequential design. The first phase consisted of aquantitative content analysis of 600 publications, the results of which guided the subsequentqualitative phase, which was developed through a thematic analysis.The results showed that content related to physical activity with the intention of inspiring theaudience predominated, which were the most popular publications, along with those dedicatedto programming exercise. It was concluded that the hashtag was used for the purpose withwhich it was created, to promote the practice of physical activity at home during quarantine. Inaddition to this, it should be noted that commercial content also had an important weight. Theprofiles of training centres were the ones that had a greater presence in this community, so itwas evident that fitness centres adapted their activity to the digital world and used Instagramas a marketing tool.However, in this community, white, young, and heteronormative women were mainlyrepresented, so it is concluded that a body canon was reproduced that does not correspond tothe current social reality. Likewise, significant associations were found depending on the sexrepresented, showing that the content tended to perpetuate gender stereotypes and sexistroles, concluding that Instagram reproduces the problems detected by previous research around traditional media and advertising. The most popular profiles in the community werepersonal ones, especially those of women, which had a higher count than those of men. Despitethe opportunity for change that social networks can offer by modifying the roles of contentproduction, women have also chosen to represent themselves through traditional femininity,guided, in certain cases, by self-objectification and focusing on appearance.Although this community has not been transformative with respect to traditional genderdynamics in sport, it has been possible to observe diverse content in which the canons ofheteronormative femininity are broken and conscious messages on gender issues are promoted.However, there is a lack of representation of diverse masculinities. These findings suggest theexistence of small spaces that challenge established norms, but at the same time highlight theimportance of continuing to work on these issues and promoting broader and more equitablerepresentation in the field of sport....
Interacción con empresas y casos prácticos reales en la docencia de la asignatura Movilidad Metropolitana y Terminales de Transporte
(Universidade da Coruña, Cufie, 2018)
Caminos,
Canales y Puertos
PALABRAS CLAVE: Interacción con empresas, casos prácticos, estudio de casos, movilidad
metropolitana, evaluación.
RESUMEN:
El póster expone la organización de la asignatura Movilidad Urbana y Terminales de
Transporte...
evaluación consiste en la solución de problemas reales y el desarrollo de trabajos tutelados sobre casos. Los estudiantes han tenido que valorar críticamente el Plan de Movilidad Urbana Sostenible de A Coruña, analizar la implantación de plataformas...
evaluación consiste en la solución de problemas reales y el desarrollo de trabajos tutelados sobre casos. Los estudiantes han tenido que valorar críticamente el Plan de Movilidad Urbana Sostenible de A Coruña, analizar la implantación de plataformas...
Los juegos de simulación empresarial: Un estudio de caso
(Asociación Española de Psicología Conductual, 2019)
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.pdf.txt Content-Encoding UTF-8 Content-Type text/plain; charset=UTF-8 Evaluación de la Calidad de la Investigación y de la Educación Superior: Libro de Actas XVI FECIES 504 LOS JUEGOS DE SIMULACIÓN EMPRESARIAL: UN ESTUDIO DE CASO Diego Crespo...
.pdf.txt Content-Encoding UTF-8 Content-Type text/plain; charset=UTF-8 Evaluación de la Calidad de la Investigación y de la Educación Superior: Libro de Actas XVI FECIES 504 LOS JUEGOS DE SIMULACIÓN EMPRESARIAL: UN ESTUDIO DE CASO Diego Crespo...