Revistas UDC: Envíos recentes
Mostrando ítems 866-870 de 7105
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Nuevas narrativas en el marketing de moda: estudio de caso Fashion Dramas de Vogue
(Universidade da Coruña, 2020-12-31)[Resumen] La comunicación clásica, basada en una relación unidireccional y en la pasividad del receptor, se ha transformado a favor de la creación de relaciones fundamentadas en la bidireccionalidad y la proactividad de ... -
Relationship Marketing and Brand Community: The Case of Netflix
(Universidade da Coruña, 2020-12-31)[Abstract] The aim of this article is to examine the relationship marketing model and the concept of brand community based on a case study of the content platform and production company, Netflix. Relationship marketing ... -
Government Balance-Consistent Economic Growth Rates and Their Implications: A Study of the Euro Area Countries
(Universidade da Coruña, 2020-12-18)[Abstract] Using the model derived by Bajo-Rubio (2014), this paper estimates government budget balance-consistent growth rates for the euro area countries. A comparison of these estimates to their actual growth rates ... -
Varieties of Capitalism and Labour Market Opportunities for the Youth: A Comparison of Attitudes Towards Skill Formation
(Universidade da Coruña, 2020-12-18)[Abstract] In this study, we examine the extent to which socio-economic institutions shape young people’s perceptions of labour market opportunity structures and their employment attitudes (i.e. skills and retraining). ... -
Inequality and Female Labour Force Participation in West Africa
(Universidade da Coruña, 2020-12-18)[Abstract] This study examined the impact of income inequality on female labour force participation in West Africa for the period 2004 to 2016. The study employed the Gini coefficient, the Atkinson index and the Palma ratio ...
