Revistas UDC: Envíos recentes
Mostrando ítems 841-845 de 7081
-
Realidad aumentada: uso estratégico en comercialización y educación
(Universidade da Coruña, 2020-12-31)[Resumen] La realidad aumentada es un término relativamente reciente y que está en constante evolución, es una tecnología con visión directa o indirecta, que permite agregar un objeto irreal a un contexto real, creando de ... -
Nuevas narrativas en el marketing de moda: estudio de caso Fashion Dramas de Vogue
(Universidade da Coruña, 2020-12-31)[Resumen] La comunicación clásica, basada en una relación unidireccional y en la pasividad del receptor, se ha transformado a favor de la creación de relaciones fundamentadas en la bidireccionalidad y la proactividad de ... -
Relationship Marketing and Brand Community: The Case of Netflix
(Universidade da Coruña, 2020-12-31)[Abstract] The aim of this article is to examine the relationship marketing model and the concept of brand community based on a case study of the content platform and production company, Netflix. Relationship marketing ... -
Government Balance-Consistent Economic Growth Rates and Their Implications: A Study of the Euro Area Countries
(Universidade da Coruña, 2020-12-18)[Abstract] Using the model derived by Bajo-Rubio (2014), this paper estimates government budget balance-consistent growth rates for the euro area countries. A comparison of these estimates to their actual growth rates ... -
Varieties of Capitalism and Labour Market Opportunities for the Youth: A Comparison of Attitudes Towards Skill Formation
(Universidade da Coruña, 2020-12-18)[Abstract] In this study, we examine the extent to which socio-economic institutions shape young people’s perceptions of labour market opportunity structures and their employment attitudes (i.e. skills and retraining). ...
