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Factores que influyen en la orientación a la venta ética en las pequeñas y medianas empresas (PYMES)
(Universidade da Coruña, 2021-12-14)
[Resumen] Es indudable la trascendencia que en el ámbito empresarial se otorga a la fuerza de ventas como la gran dinamizadora para alcanzar los objetivos corporativos. En la actualidad, resulta fundamental mencionar la ...
Tendencias en el diseño de identidad visual de las marcas de automóviles: entre la nostalgia del pasado y el reto del futuro eléctrico
(Universidade da Coruña, 2021-12-14)
[Resumen] La incertidumbre generada por la transición hacia la movilidad eléctrica y la concentración empresarial exigen una redefinición de la identidad de las marcas en el sector del automóvil. Algunas recurren a su ...
Natural Resource Abundance and Broad-Based Financial Development Nexus in ASEAN Countries: Accounting for Globalization and Human Capital
(Universidade da Coruña, 2021-06-17)
[Abstract] Sustainable resource consumption is important for the development of the financial system. Besides, an advanced financial system eases the transfer of revenues from production activities and export to productive ...
Assessing the Optimality of Euro Adoption in Romania Through Shock Correlations
(Universidade da Coruña, 2021-12-01)
[Abstract] The present paper is concerned with the prospect of euro adoption in Romania. The study starts from the relevant literature of the Optimum Currency Areas and identifies the most widely acknowledged meta property ...
Liquidity of Commercial Banks in Portugal and Spain
(Universidade da Coruña, 2021-06-17)
[Abstract] Liquidity is very important for the functioning of financial markets, especially for the banking sector, because one of the critical aspects in the banking business is precisely the process of transforming ...
The Financialisation of the Fishing Industry: Galicia as a Case Study
(Universidade da Coruña, 2021-06-17)
[Abstract] Successive technical and organizational innovations have modelled the current structure and composition of the fishing industry. The market structure varies considerably between countries and the fish species ...
Brain Drain and Economic Growth: Evidence of Productivity Growth From Brain Circulation
(Universidade da Coruña, 2021-12-01)
[Abstract] This paper analyzes the effect of the so-called ‘brain drain’ on economic growth through the channel of growth in total factor productivity. We analyze panel data that measure the severity of brain drain, which ...
Storytelling and Retromarketing: Strengthening Brand Communication
(Universidade da Coruña, 2021-12-14)
[Abstract] Brands are becoming more aware of the importance of adding value to their products through storytelling. The aim of this article is to raise awareness of the power of storytelling and retromarketing to enhance ...
Contextos universitarios transformadores: a nova normalidade académica. Leccións aprendidas e retos de futuro. V Xornadas de Innovación Docente
(Universidade da Coruña, Servizo de Publicacións, 2021)
A motivación do alumnado e o valor atribuído aos instrumentos de avaliación
(Universidade da Coruña, Servizo de Publicacións, 2021)
[Resumo] A situación derivada da pandemia provocada pola COVID-19 transformou substancialmente as metodoloxías de ensino-aprendizaxe. Unha mudanza moi evidente deuse nos instrumentos de avaliación ao teren que se adaptar ...