Listar GI-iMARKA - Libros, capítulos, etc. por título
Mostrando ítems 2-6 de 6
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Neuromarketing as a New Methodology for Broadcasters: A Comparison of European Public and Private Channels
(Springer, 2021)[Abstract]: Neuromarketing becomes an allied methodology in market research, for communication and advertising due to its capability to offer individual’s insights often hidden to traditional qualitative methods. Neuroscience ... -
Nuevas tendencias en comunicación. Formatos e innovación en soportes digitales y exteriores
(Tirant, 2021)[Resumen]: Las marcas están en una continua búsqueda de fórmulas que permitan atraer la atención de los consumidores hacia las marcas en un panorama marcado por la evasión de los soportes y formatos publicitarios ... -
Social Capital’s Role in SDG 3 of 2030 Agenda: Promoting Health and Well-Being
(Springer, 2023)[Abstract] Over the last thirty years, interest in social capital, a concept-variable that uncovers the productive value of the attributes of the social dimension (norms and values, networks of relationships, trust), has ... -
Spanish TV Series on Twitter: What Social Media Audiences Say
(Springer, 2017)[Abstract ]: Online social networking users reflect opinions and attitudes towards the topic discussed. This study aims to analyze Spanish social audiences’ habits and their perceptions and attitudes towards national TV ...