ListarGI-iMARKA - Artigos por tema "Nostalgia"
Mostrando ítems 1-3 de 3
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Comportamiento del consumidor y nostalgia: revisión y análisis bibliométrico sobre retromarketing
(Colegio de Economistas de A Coruña, 2021)[Resumen] La concienciación social e individual sobre los aspectos relacionados con la sostenibilidad, han dado origen a la aparición de un nuevo estilo de consumo más consciente y enfocado hacia la calidad y cualidad de ... -
Nostalgia, RetroMarketing, and Neuromarketing: An Exploratory Review
(Media XXI, 2022)[Abstract]: In the last decades, neuroscience has provided an excellent comprehension of the impact of marketing outputs on cognitive and emotional processing. Understanding what constitutes the neurobiology of consumer ... -
Retromarketing: concepts, determining factors, strategies, and scopes of application
(Colexio de Economistas da Coruña, 2022)[Abstract] Retromarketing, also known as nostalgia marketing, is a strategy/activity that "uses the past to sell in the present". Its growth has been exponential in recent years, both in academia and in business praxis. ...