Browsing GI-iMARKA - Artigos by Subject "Lifestyle"
Now showing items 1-1 of 1
-
Traveler Segmentation Through Instagram Fashion Influencers. Mirror Tourist as a New Segment Consumer Group
(Elsevier, 2024)[Abstract] Influencer marketing is an increasingly significant research topic, but there is a research gap when it comes to utilizing data from social media influencers' online community to identify novel consumer groups ...