Listar GI-iMARKA - Artigos por autor "Escourido-Calvo, Manuel"
Mostrando ítems 1-4 de 4
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Initial Impact and Socioeconomic Compensation for the Closure of a Coal-Fired Power Plant in a Local Entity
Prado-Domínguez, Antonio Javier; González-Laxe, Fernando; Escourido-Calvo, Manuel; Martín Bermúdez, Federico (MDPI, 2021)[Abstract] This work contributes to improving the relevant information for the local participatory process, in a context of just energy transition. A proposal has been prepared for an objective estimate of the initial ... -
Internalising Negative Self-Image Externalities: The First Objective for City Marketing as a Municipal Management Tool
Escourido-Calvo, Manuel; Prado-Domínguez, Antonio Javier; Martínez-Fernández, Valentín-Alejandro (ASTES Publishers, 2020)[Abstract] In times of crisis or traumatic transformation processes, one of the most frequent negative externalities is that the self-image of a city deteriorates among its stakeholders, which affects their economic and ... -
Políticas públicas activas de empleo de un gobierno subcentral
Escourido-Calvo, Manuel (Universidad Nacional Abierta y a Distancia UNAD de Colombia, 2021-07)[Resumen] Las políticas activas de empleo son una forma de intervención del sector público dirigida a minorar el desempleo, concebido como un fallo de mercado. En un contexto de recursos limitados de las administraciones ... -
Repositioning the City Brand in the Face of the Energy and Ecological Transition Paradigm
Escourido-Calvo, Manuel; Prado-Domínguez, Antonio Javier; Martínez-Fernández, Valentín-Alejandro; Martín Bermúdez, Federico (MDPI, 2023)[Abstract] This article presents a case study on the influence of energy and ecological transition on a city’s brand perception. Focusing on As Pontes, Spain, the study reveals how this socio-economic paradigm shift generates ...