Listar GI-iMARKA - Artigos por autor "Arregui-McGullion, Jaime"
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Implementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations
Crespo Pereira, Verónica; Legerén Lago, Beatriz; Arregui-McGullion, Jaime (Frontiers Media S.A., 2020)[Abstract]: Technological advances in the field of neuroscience have generally been well-received in the entertainment and advertising industries, where there are great commercial benefits linked to knowing the most intimate ...