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O uso das estratégias de Co-marketing, Coopetição e marketing do destino, por meio da mídia social Instagram no período de pandemia
(Universidade Nove de Julho, 2021)
[Resumo] Objetivo do estudo: Com o surgimento do vírus Covid-19, medidas de prevenção para controlar seu avanço foram tomadas por todo o mundo, acarretando impactos significativos no setor turístico e
obrigando as empresas ...
Validez de una escala de cultura de calidad y responsabilidad social gubernamental
(2021)
[Resumen] Este artículo tiene por objetivo obtener un instrumento robusto que evalúe la cultura de calidad y la Responsabilidad Social del Gobierno de Villaflores, Chiapas, a partir del instrumento de Responsabilidad Social ...
Acceptance of Tourist Offers and Territory: Cluster Analysis of Ibiza Residents (Spain)
(MDPI, 2021)
[Abstract] Heterogeneity studies have analyzed different clusters of residents according to their perception and attitude toward tourism in general or a specific type of tourism, but there are still no studies on the ...
An Empowerment Scale Analysis of Mexican MSMEs: Modeling with Covariance Structures
(MDPI AG, 2020)
[Abstract] Trained human capital is a source of incalculable resources, with an impact on the results
of companies. For this reason, companies must carefully consider three aspects: empowerment
with the consideration of ...
Factores que influyen en la imagen de los Organismos Públicos. Un caso empírico desde la percepción de los ciudadanos
(Sindicato das Secretárias e Secretários do Estado de São Paulo, 2020)
[Resumen] La imagen corporativa es un recurso valioso para cualquier organización, sus acciones con el entorno y sus integrantes forman la base para que sea bien o mal percibida, por lo que realizar acciones transparentes ...
Critical Analysis of a World Heritage Site in Terms of Conservation and Tourism Promotion: The Case of Ibiza, Biodiversity and Culture (Ibiza, Spain)
(MDPI, 2021)
[Abstract] United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Sites (WHS) have great prestige. Each year, candidatures are presented by advocates seeking to raise awareness of the ...
Management of Tourist Destinations: the Expectations of Guests on eWOM Generation in Maldonado (Uruguay)
(2020)
[Abstract] The purpose of this paper is to examine the importance of exceeding the expectations of
guests to generate greater satisfaction, in order to offer an unforgettable experience and generate
more comments on the ...
The Role of the Local Host Community’s Involvement in the Development of Tourism: A Case Study of the Residents’ Perceptions toward Tourism on the Route of Santiago de Compostela (Spain)
(MDPI AG, 2021)
[Abstract] As an economic, social, and cultural activity, tourism shapes the relationship between
visitors and local communities in tourist destinations. While tourism generates economic growth and
employment opportunities ...
Responsabilidad social del gobierno municipal con el medio ambiente y los servicios públicos: percepción ciudadana
(2020)
[Resumen] La participación de los gobiernos en el desarrollo de
acciones de responsabilidad social enfocadas a cumplir
expectativas que el ciudadano actual está demandando
han resultado claves para cubrir estos ...
Structural model of corporate social responsibility. An empirical study on Mexican SMEs
(ManMohan S. Sodhi, City, University of London, UNITED KINGDOM, 2021)
[Abstract] Companies are increasingly aware of their role with regard to social responsibility in its three
pillars: economic, social and environmental, with their different stakeholders. Facing the
dilemma of choosing ...