Cultura e Comunicación Interactiva: Envíos recentes
Mostrando ítems 16-20 de 98
-
Comunicación corporativa audiovisual y online. Innovación y tendencias
(UOC, 2018)[Resumen]: La comunicación corporativa afronta desafíos constantes. Por eso, la función de la comunicación debe ser adaptativa. El presente libro recoge los principales retos y tendencias del presente que afectan a la ... -
Are there hate speeches on Spanish television?: Methodological proposal and content analysis over the 2020 year
(IGI Global, 2023)[Abstract]: Hate speech on television is difficult to measure, partly due to the difficulty of obtaining and analyzing broadcast content. However, the spreading of those hate messages implies a high reach. For this study, ... -
Television coverage of gender-based violence in Spain during lockdown
(Mary Ann Liebert, Inc., 2022)[Abstract]: This article analyzes the presence of gender-based violence on free-to-air Spanish television (TV) channels La1, Antena 3, Tele 5, La Sexta, and Cuatro throughout their 24-h daily broadcasting, between 20 March ... -
Television, brands, and the pandemic: How Spanish TV channels treated the brands most valued for their CSR during the COVID-19 lockdown
(SAGE Publishing, 2023)[Abstract]: Due to the COVID-19 pandemic, in March 2020, the Spanish Government announced a total lockdown of the population and the interruption of all nonessential economic activity. From this point, televisions adapted ... -
El posdrama teleserial norteamericano: poética y composición (Cómo entender el guion de las mejores series escritas para la televisión en los Estados Unidos)
(Universidad de La Laguna, 2017)[Resumen] Contemplar los cambios “dramáticos” (posdramáticos) en el firmamento de las manifestaciones audiovisuales de ficción que desde hace algún tiempo vienen teniendo lugar en los teleseriales de los Estados Unidos, y ...