[Abstract] Like M. Jordan, who discovered in his old age that he had always been talking prose, I realized a few years ago that I have been doing cognitive semiotics my whole life. In my 1978 dissertation I argued for an ...

[Abstract] It is something of a paradox that, within semiotics, the science of meaning, there has been fairly little discussion about the specificity of the picture sign, in particular in relation to other visually conveyed ...