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A new challenge for advertising on mobile devices: Social TV
(Icono 14. Asociación Científica, 2015)
[Abstract]: Mobile device advertising is a rapidly growing market due to the penetration of mobile devices in Spanish society. Advertising communication in this digital ecosystem continually poses new challenges. One of ...
Fórmulas de emisión y consumo de los debates televisivos en España en las elecciones legislativas de 2019
(EPI SCP, 2020)
[Resumen] Los debates electorales televisivos son uno de los acontecimientos más relevantes en período electoral por su elevada audiencia y centrar la agenda mediática. Esta investigación examina la transmisión de este ...
Virus on the screen: consumption habits of the television audience in Spain and Italy (2019-2022)
(Universidad de Alicante, Departamento de Comunicación y Psicología Social, 2023)
[Abstract]: The effects of the pandemic affect multiple areas of our lives, including those related to the media. In the television field, the pandemic came at a time of great transformation in the sector. After more than ...