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Sensory Perception and Willingness to Pay for a Local Ancient Pear Variety: Evidence from In-Store Experiments in Italy
dc.contributor.author | Rivaroli, Sergio | |
dc.contributor.author | Calvia, Massimiliano | |
dc.contributor.author | Spadoni, Roberta | |
dc.contributor.author | Tartarini, Stefano | |
dc.contributor.author | Gregori, Roberto | |
dc.contributor.author | Calvo-Porral, Cristina | |
dc.contributor.author | Canavari, Maurizio | |
dc.date.accessioned | 2024-08-29T11:00:40Z | |
dc.date.available | 2024-08-29T11:00:40Z | |
dc.date.issued | 2024 | |
dc.identifier.citation | Rivaroli, S.; Calvia, M.; Spadoni, R.; Tartarini, S.; Gregori, R.; Calvo-Porral, C.; Canavari, M. Sensory Perception and Willingness to Pay for a Local Ancient Pear Variety: Evidence from In-Store Experiments in Italy. Foods 2024, 13, 138. https://doi.org/10.3390/foods13010138 | es_ES |
dc.identifier.issn | 2304-8158 | |
dc.identifier.uri | http://hdl.handle.net/2183/38758 | |
dc.description.abstract | [Abstract] Product optimisation is one of the most crucial phases in the new product development or launch process. This work proposes applying penalty analysis to investigate the impact of not just-about-right (JAR) sensorial aspects on willingness to pay (WTP) and an overall liking for a local Italian ancient pear variety and to verify the mediating role of pleasantness in the relationship between not-JAR sensory attributes and consumers’ WTP using structural equation model (SEM). One hundred and twelve non-expert participants recruited during an in-store experiment evaluated overall liking and JAR attributes and were involved in an in-field experimental auction based on the non-hypothetical Becker–DeGroot–Marshak (BDM) mechanism. The participants’ average WTP for the sample was EUR 3.18 per kilogramme. Only juiciness and sourness significantly impact consumers’ overall liking but not on consumers’ WTP. Moreover, pleasantness did not mediate the relationship between non-balanced sensorial aspects and WTP. In conclusion, the penalty analysis for attributes not being JAR in monetary and hedonic terms is a beneficial research approach for a deep-inside evaluation of the potentiality of the product in the marketplace, providing helpful directions for product optimisation. Results show market potential for the local ancient pear variety ‘Angelica’. | es_ES |
dc.description.sponsorship | This research was funded by PSR 2014–2020—Misura 16.1.01—Focus Area 2A: Caratterizzazione e valorizzazione della biodiversità frutticola locale e verifica di genotipi innovativi di melo per l’agricoltura di montagna—VALORFRUIT, grant number 5149567 | es_ES |
dc.language.iso | eng | es_ES |
dc.publisher | MDPI | es_ES |
dc.relation.uri | https://doi.org/10.3390/foods13010138 | es_ES |
dc.rights | Atribución 4.0 Internacional (CC BY) | es_ES |
dc.rights.uri | http://creativecommons.org/licenses/by/3.0/es/ | * |
dc.subject | Just-about-right-scale | es_ES |
dc.subject | Penalty analysis | es_ES |
dc.subject | Willingness to pay | es_ES |
dc.subject | Becker–DeGroot–Marschak | es_ES |
dc.subject | Local ancient pear | es_ES |
dc.subject | Italy | es_ES |
dc.title | Sensory Perception and Willingness to Pay for a Local Ancient Pear Variety: Evidence from In-Store Experiments in Italy | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.rights.access | info:eu-repo/semantics/openAccess | es_ES |
UDC.journalTitle | Foods | es_ES |
UDC.volume | 13 | es_ES |
UDC.issue | 1 | es_ES |
dc.identifier.doi | https://doi.org/10.3390/foods13010138 |
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