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Obsolescence as a pattern: an analysis of how public service media managers perceive and cope with resistance to change in the platformisation era

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Canedo_Azahara_2024_Obsolescence_pattern.pdf (641.0Kb)
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http://hdl.handle.net/2183/38252
Atribución-NoComercial-SinDerivadas 4.0 Internacional
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  • Investigación (FCOM) [208]
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Título
Obsolescence as a pattern: an analysis of how public service media managers perceive and cope with resistance to change in the platformisation era
Autor(es)
Cañedo, Azahara
López-Golán, Mónica
Blasco-Blasco, Olga
Data
2024-05-30
Cita bibliográfica
Cañedo, A., López-Golán, M., & Blasco-Blasco, O. (2024). Obsolescence as a pattern: an analysis of how public service media managers perceive and cope with resistance to change in the platformisation era. Journal of Media Business Studies, 1–17. https://doi.org/10.1080/16522354.2024.2359886
Resumo
[Abstract] Platformisation has greatly affected the operations of the media industry, forcing media corporations to undergo major changes. Under such circumstances, public service media (PSM) corporations have found themselves engaged in a process of rethinking their economics, structures and ways of working. However, the latter is rarely established without resistance. Through 60 in-depth interviews with Spanish PSM managers, this study analyses how resistance to change operates in the ongoing platformisation process. The results confirm the existence of a problem of obsolescence in Spanish PSM, which is motivated by four elements: legislation, financial means, technological capacity, and workforce. Furthermore, three possible strategies to address this challenge are identified: communication, training, and renewal of professional profiles.
Palabras chave
Public service media
Platformisation
Media management
Resistance to change
Spanish PSM
 
Versión do editor
https://doi.org/10.1080/16522354.2024.2359886
Dereitos
Atribución-NoComercial-SinDerivadas 4.0 Internacional
ISSN
2376-2977

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