Obsolescence as a pattern: an analysis of how public service media managers perceive and cope with resistance to change in the platformisation era

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Obsolescence as a pattern: an analysis of how public service media managers perceive and cope with resistance to change in the platformisation eraDate
2024-05-30Citation
Cañedo, A., López-Golán, M., & Blasco-Blasco, O. (2024). Obsolescence as a pattern: an analysis of how public service media managers perceive and cope with resistance to change in the platformisation era. Journal of Media Business Studies, 1–17. https://doi.org/10.1080/16522354.2024.2359886
Abstract
[Abstract] Platformisation has greatly affected the operations of the media industry, forcing
media corporations to undergo major changes. Under such circumstances, public
service media (PSM) corporations have found themselves engaged in a process of
rethinking their economics, structures and ways of working. However, the latter
is rarely established without resistance. Through 60 in-depth interviews with
Spanish PSM managers, this study analyses how resistance to change operates in
the ongoing platformisation process. The results confirm the existence of a
problem of obsolescence in Spanish PSM, which is motivated by four elements:
legislation, financial means, technological capacity, and workforce. Furthermore,
three possible strategies to address this challenge are identified: communication,
training, and renewal of professional profiles.
Keywords
Public service media
Platformisation
Media management
Resistance to change
Spanish PSM
Platformisation
Media management
Resistance to change
Spanish PSM
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Atribución-NoComercial-SinDerivadas 4.0 Internacional
ISSN
2376-2977