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dc.contributor.advisorRey-García, Marta
dc.contributor.advisorVilalta Redó, Meritxell
dc.contributor.authorMirás Quintas, Daniel
dc.contributor.otherUniversidade da Coruña. Facultade de Humanidades e Documentaciónes_ES
dc.date.accessioned2023-12-18T08:59:05Z
dc.date.available2023-12-18T08:59:05Z
dc.date.issued2023-06
dc.identifier.urihttp://hdl.handle.net/2183/34525
dc.description.abstract[Abstract] The aim of this essay is to create a sustainable collection and a Pop-up for Zara, in order to reinforce the environmental and social commitment of the company. My recent internship in Glencare, one of Zara’s plants in charge of the production planning, has given me the chance not only to understand the company’s sustainability strategy, but also to detect opportunities of improving the mentioned strategy. Firstly, all Zara’s strengths and weaknesses in terms of sustainability implementation and diffusion to the public, have been identified, in order to determine any aspects that have room for improvement. This part of the thesis has been conducted, by examining Inditex commitments, life and ecosystems policies, and product standards and their sustainability reports. Moreover, a survey was delivered, in order to recognize how the public sees Zara’s sustainable initiatives. Once the characteristics that make Zara a strong or weak brand were determined, market research has been conducted regarding the innovative solutions provided by avant-garde technology in fabrics, processes and tailoring towards sustainability. In this way, hopefully the sustainability of the company’s supply chain would be improved in order to speed up the achievement of becoming net zero. All this information will serve as a starting point for a business proposal consisting of Pop Ups introducing a new collection of circular fashion for Zara, inspired by the essence of the Sustainability Innovation Hub (SIH), and the most Avant-Gard technologies and innovations in the sustainable textile creation field. The aim of this project is to communicate to and educate the costumer regarding the initiatives and technology advances in the fashion industry towards sustainability, from the heart of Zara. This collection will be developed by partnering with new innovative textile start-ups and by continuing partnership with SIH associates that have already collaborated with Zara. The items from this collection will be done using sustainable innovative techniques in terms of sourcing, manufacturing, process innovation, water reduction, recycling, and extension of the garment lifecycle. Furthermore, these Pop Ups will include an educational side, implementing workshops and visual content, in order to provide information about clothing repair, amplification of the life cycle of garments and communication of the Join Life and Zara standards and proposals towards sustainability. The communication strategy for this new Zara section will be based on the implementation of the Metaverse, which introduces the possibility for the customer of interacting with the company’s products, by dressing up their own avatars with the owned pieces from the collection. Furthermore, while creating a seamless experience for the customer, the company will be enhancing the social and environmental knowledge of the users, by showcasing relevant information about the technology used for garment creation and the positive effects it has on the planet. Zara has committed to be 100% carbon neutral in 2040, so this Pop-up collection would serve as a pilot experiment, in order to test the social, environmental, and commercial viability of the project. If it becomes successful, it can be implemented on a larger scale, to the whole supply chain by the aforementioned year.es_ES
dc.language.isospaes_ES
dc.rightsOs titulares dos dereitos de propiedade intelectual autorizan a visualización do contido deste traballo a través de Internet, así como a súa reproducción, gravación en soporte informático ou impresión para o seu uso privado e/ou con fins de estudo e de investigación. En nengún caso se permite o uso lucrativo deste documento. Estos dereitos afectan tanto ao resumo do traballo como ao seu contido. Los titulares de los derechos de propiedad intelectual autorizan la visualización del contenido de este trabajo a través de Internet, así como su reproducción, grabación en soporte informático o impresión para su uso privado o con fines de investigación. En ningún caso se permite el uso lucrativo de este documento. Estos derechos afectan tanto al resumen del trabajo como a su contenidoes_ES
dc.subjectSustainable fashiones_ES
dc.subjectModa sosteniblees_ES
dc.subjectModa sustentablees_ES
dc.subjectCircular fashiones_ES
dc.subjectModa circulares_ES
dc.subjectSDG'ses_ES
dc.subjectEco-efficiencyes_ES
dc.subjectNet zeroes_ES
dc.subjectTextile recyclinges_ES
dc.subjectUpcyclinges_ES
dc.subjectZDHCes_ES
dc.subjectMRSLes_ES
dc.titleZara business proposal for sustainability Pop-up retail and new immersive platformes_ES
dc.typeinfo:eu-repo/semantics/bachelorThesises_ES
dc.rights.accessinfo:eu-repo/semantics/openAccesses_ES
dc.description.traballosTraballo fin de grao (UDC.FHD). Xestión Industrial da Moda. Curso 2022/2023es_ES


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