Listar REV - REDMARKA - Nº 26 (2), 2022 por autor "Yamaoka, Yasuyuki"
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New Mode of Luxury Shoppers: Focusing on Personalised Experiences
Oe, Hiroko; Yamaoka, Yasuyuki; Liang, Danni (Universidade da Coruña, 2022-12-16)[Abstract] This article examines the online luxury product purchasing behaviour of Asian consumers. The study consists of a quantitative analysis of data collected from Generation Y consumers in emerging markets in Asia. ...