Revistas UDC: Envíos recentes
Mostrando ítems 671-675 de 7081
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El neuromarketing y la comercialización de productos y servicios: origen y técnicas
(Universidade da Coruña, 2021-06-30)[Resumen] El neuromarketing es una disciplina emergente en el estudio del comportamiento del consumidor que, con el tiempo, ha ido ganando credibilidad y adopción en el ámbito de la publicidad y la comercialización de ... -
Publicidad nativa, un análisis de su relación con la desinformación
(Universidade da Coruña, 2021-06-30)[Resumen] Este estudio ha analizado y comparado si la publicidad nativa se puede relacionar con casos de estudio de fake news desde la perspectiva de la desinformación. Para encontrar similitudes sobre la forma de ... -
Assessing the Optimality of Euro Adoption in Romania Through Shock Correlations
(Universidade da Coruña, 2021-12-01)[Abstract] The present paper is concerned with the prospect of euro adoption in Romania. The study starts from the relevant literature of the Optimum Currency Areas and identifies the most widely acknowledged meta property ... -
Brain Drain and Economic Growth: Evidence of Productivity Growth From Brain Circulation
(Universidade da Coruña, 2021-12-01)[Abstract] This paper analyzes the effect of the so-called ‘brain drain’ on economic growth through the channel of growth in total factor productivity. We analyze panel data that measure the severity of brain drain, which ... -
The Definitive VAT System and Its Impact on Tax Collection
(Universidade da Coruña, 2021-12-01)[Abstract] Value Added Tax (VAT) is a significant source of fiscal revenues in the EU. However, the VAT treatment of cross-border supplies enables large-scale tax frauds, such as the Missing Trader Intra-Community (MTIC), ...
