Listar GI-iMARKA - Libros, capítulos, etc. por autor "Crespo Pereira, Verónica"
Mostrando ítems 1-5 de 5
-
Innovation, Transmedia and Neuroscience in Television
Legerén Lago, Beatriz; Crespo Pereira, Verónica (Springer, 2019)[Abstract] This chapter explains how the physiology of the human brain affects the way fiction products are processed and how emotions have become the most efficient vehicle for transmitting information on transmedia ... -
Neuromarketing as a New Methodology for Broadcasters: A Comparison of European Public and Private Channels
Crespo Pereira, Verónica; Cruz-Silva, Jorge (Springer, 2021)[Abstract]: Neuromarketing becomes an allied methodology in market research, for communication and advertising due to its capability to offer individual’s insights often hidden to traditional qualitative methods. Neuroscience ... -
Nuevas tendencias en comunicación. Formatos e innovación en soportes digitales y exteriores
Valderrama Santomé, Mónica; Crespo Pereira, Verónica (Tirant, 2021)[Resumen]: Las marcas están en una continua búsqueda de fórmulas que permitan atraer la atención de los consumidores hacia las marcas en un panorama marcado por la evasión de los soportes y formatos publicitarios ... -
Spanish TV Series on Twitter: What Social Media Audiences Say
Crespo Pereira, Verónica; Juanatey-Boga, Óscar (Springer, 2017)[Abstract ]: Online social networking users reflect opinions and attitudes towards the topic discussed. This study aims to analyze Spanish social audiences’ habits and their perceptions and attitudes towards national TV ... -
The Impact of (Standard vs Expert) Facebook Friends’ Credibility on the Audio-Visual Consumption
Crespo Pereira, Verónica; García-Soidán, Pilar; Martínez-Fernández, Valentín-Alejandro (Peter Lang, 2018)