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O uso das estratégias de Co-marketing, Coopetição e marketing do destino, por meio da mídia social Instagram no período de pandemia
(Universidade Nove de Julho, 2021)
[Resumo] Objetivo do estudo: Com o surgimento do vírus Covid-19, medidas de prevenção para controlar seu avanço foram tomadas por todo o mundo, acarretando impactos significativos no setor turístico e
obrigando as empresas ...
Innovation and Strategic Management for the Development of Tourist Destinations: Development of Nightlife and Residents’ Attitudes in Punta del Este (Uruguay)
(MDPI, 2022)
[Abstract] Nightlife is a controversial offer for its possible negative social impacts, but it is also important for its media impact and as an element of differentiation of the tourist destination. In the coastal resorts ...
Validez de una escala de cultura de calidad y responsabilidad social gubernamental
(2021)
[Resumen] Este artículo tiene por objetivo obtener un instrumento robusto que evalúe la cultura de calidad y la Responsabilidad Social del Gobierno de Villaflores, Chiapas, a partir del instrumento de Responsabilidad Social ...
Tangible and Intangible Heritage of Ibiza (Spain) and Its Potential to Be Valued as a Tourist Offer
(MDPI, 2022)
[Abstract] Ibiza is internationally known for its beaches and coves, but especially for its nightlife. In addition, at the beginning of the 21st century, there was an increase in luxury tourism. However, other types of ...
Acceptance of Tourist Offers and Territory: Cluster Analysis of Ibiza Residents (Spain)
(MDPI, 2021)
[Abstract] Heterogeneity studies have analyzed different clusters of residents according to their perception and attitude toward tourism in general or a specific type of tourism, but there are still no studies on the ...
An Empowerment Scale Analysis of Mexican MSMEs: Modeling with Covariance Structures
(MDPI AG, 2020)
[Abstract] Trained human capital is a source of incalculable resources, with an impact on the results
of companies. For this reason, companies must carefully consider three aspects: empowerment
with the consideration of ...
Tourism Workers and Entrepreneurs during the 1950s and 1960s in Sant Antoni de Portmany (Ibiza, Spain)
(MDPI, 2022)
[Abstract] Ibiza is very dependent on the tourism sector and is a highly recognized international brand. However, before the tourist boom, the situation was different, since it was an economically underdeveloped and almost ...
Entrepreneurship, Local Fashion, Tourism Development, and the Hippie Movement: The Case of Adlib Fashion (Ibiza, Spain)
(MDPI, 2022)
[Abstract] On the island of Ibiza, the sixties and seventies saw a touristic boom and the rise of hippies. The hippie presence ended shortly after, but left various elements considered to be direct legacies. Among these ...
Factores que influyen en la imagen de los Organismos Públicos. Un caso empírico desde la percepción de los ciudadanos
(Sindicato das Secretárias e Secretários do Estado de São Paulo, 2020)
[Resumen] La imagen corporativa es un recurso valioso para cualquier organización, sus acciones con el entorno y sus integrantes forman la base para que sea bien o mal percibida, por lo que realizar acciones transparentes ...
Critical Analysis of a World Heritage Site in Terms of Conservation and Tourism Promotion: The Case of Ibiza, Biodiversity and Culture (Ibiza, Spain)
(MDPI, 2021)
[Abstract] United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Sites (WHS) have great prestige. Each year, candidatures are presented by advocates seeking to raise awareness of the ...