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The Circular Economy Business Model: Examining Consumers’ Acceptance of Recycled Goods
(MDPI, 2020)
[Abstract] The circular economy strategy supports the transformation of the linear consumption model
into a closed-production model to achieve economic sustainability, with the consumers’ acceptance
of circular products ...
Proposal and Validation of a Measurement Scale of the Acceptance of Ultra-Processed Food Products
(MDPI, 2024)
[Abstract]: Today, there is an increasing consumption of ultra-processed food products (UPFs), while
more healthy options are available; however, there is no scale available that can adequately measure
this phenomenon. ...
Barriers to Online Second-Hand Purchase Behavior
(Emerald, 2023)
[Abstract] Introduction: The second-hand online market has experienced a rapid growth due to the great penetration of the internet. However, although previous studies examine the consumer purchase behaviour in second-hand ...
The moderating influence of involvement with ICTs in mobile services
(2019)
[Abstract] Purpose – The growing availability of wireless internet services and the great popularization of smartphones and other mobile devices means a greater challenge for mobile service companies that need to identify ...
The Asymmetric Emotional Associations to Beverages: An Approach through the Theory of Positive Asymmetry
(MDPI AG, 2021)
[Abstract] Consumers experience mainly positive emotions in response to food products, and the
reason is that, for most individuals, eating and drinking is a pleasurable experience. On this premise,
in light of the Theory ...
Examining the Influence of Store Environment in Hedonic and Utilitarian Shopping
(MDPI, 2021)
[Abstract] Much of the literature on the attractiveness and pleasantness of retail stores has focused on
the critical influence of store atmosphere or ambient attributes, which influence customer satisfaction
and store ...
The Influence of Social Media Celebrity Endorsement on Beer and Wine Purchase Behaviour
(Emerald, 2023)
[Abstract] Purpose: This study examines whether and how social media celebrity endorsement influences consumers’ beer and wine purchase behavior and what are the characteristics of the celebrities that exert greater ...
How Consumer Involvement Influences Beer Flavour Preferences
(Emerald, 2020)
[Abstract] Purpose: Much of the innovation in the beer sector has focused on flavour, resulting in a proliferation of flavoured beers. In this context, the understanding of consumers’ flavour preferences is a relevant ...
A Clustered-Based Segmentation of Beer Consumers: From “Beer Lovers” to “Beer to Fuddle”
(Emerald, 2018)
[Abstract] Purpose: New trends are emerging in the brewery sector; but to date beer consumer segmentations are scarce. In this context, the present study addresses the following questions: “Are beer consumers monolithic ...
Second-Hand Online Stores: An Examination of Consumers’ Purchase Behaviour
(Taylor & Francis, 2024)
[Abstract] Today, the determinants of second-hand shopping are not comprehensive and are limited to physical stores; and most of the previous research has largely ignored the factors that motivate the online purchase of ...