ListarGI-C+D - Artigos por tema "Servicios móviles"
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A Profile of Mobile Service Users in a Mature Market: From “Uninvolved Pragmatics” to “Potential Switchers”
(Emerald, 2021)[Abstract] Purpose: Mobile services are expanding rapidly, and in this tremendously dynamic environment, companies should provide value-added services to meet users’ demand. In this context, the study aims to determine ... -
The moderating influence of involvement with ICTs in mobile services
(2019)[Abstract] Purpose – The growing availability of wireless internet services and the great popularization of smartphones and other mobile devices means a greater challenge for mobile service companies that need to identify ...