ListarGI-C+D - Artigos por tema "Satisfaction"
Mostrando ítems 1-2 de 2
-
Because I'm Happy: Exploring the Happiness of Shopping in Social Enterprises and its Effect on Customer Satisfaction and Loyalty
(Emerald, 2023)[Abstract] Purpose: This research analyzes the role of happiness associated with sustainable purchases in social enterprises (SEs) as a key precursor of prosocial behavioral responses through satisfaction with such purchases. ... -
The Asymmetric Emotional Associations to Beverages: An Approach through the Theory of Positive Asymmetry
(MDPI AG, 2021)[Abstract] Consumers experience mainly positive emotions in response to food products, and the reason is that, for most individuals, eating and drinking is a pleasurable experience. On this premise, in light of the Theory ...