ListarGI-C+D - Artigos por tema "Involvement"

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    • How Consumer Involvement Influences Beer Flavour Preferences 

      Calvo-Porral, Cristina; Rivaroli, Sergio; Orosa, Javier (Emerald, 2020)
      [Abstract] Purpose: Much of the innovation in the beer sector has focused on flavour, resulting in a proliferation of flavoured beers. In this context, the understanding of consumers’ flavour preferences is a relevant ...

    • The moderating influence of involvement with ICTs in mobile services 

      Calvo-Porral, Cristina; Nieto-Mengotti, Manuel (2019)
      [Abstract] Purpose – The growing availability of wireless internet services and the great popularization of smartphones and other mobile devices means a greater challenge for mobile service companies that need to identify ...