ListarGI-C+D - Artigos por tema "Consumer behavior"
Mostrando ítems 1-4 de 4
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Análisis del valor añadido de un nuevo envase en el mercado de azúcar y su influencia en la disposición a pagar
(Universidade de Santiago de Compostela, 2020)[Resumen] En el año 2007 la empresa Azucarera lanzó con éxito un nuevo envase de azúcar con el objeto de mejorar la diferenciación del producto. Doce años después de sacar el nuevo producto se pretende analizar cuál es ... -
Second-Hand Online Stores: An Examination of Consumers’ Purchase Behaviour
(Taylor & Francis, 2024)[Abstract] Today, the determinants of second-hand shopping are not comprehensive and are limited to physical stores; and most of the previous research has largely ignored the factors that motivate the online purchase of ... -
The Influence of Celebrity Endorsement on Food Consumption Behavior
(MDPI, 2021)[Abstract]: “Is consumer food behavior influenced by celebrity endorsement?”. This question remains unsolved despite celebrities constantly recommending different products in their social media networks. Much of the ... -
The moderating influence of involvement with ICTs in mobile services
(2019)[Abstract] Purpose – The growing availability of wireless internet services and the great popularization of smartphones and other mobile devices means a greater challenge for mobile service companies that need to identify ...