ListarGI-C+D - Artigos por tema "All-or-nothing campaigns"
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When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes
(Springer, 2021)[Abstract] This research explores the extent to which campaign factors may influence the success of donation-based crowdfunding (DCF) promoted online with social purposes. Factors that may explain the success of online ...