Listar GI-C+D - Artigos por autor "Sanzo Pérez, María José"
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Managing Multi-Stakeholder Relationships in Nonprofit Organizations Through Multiple Channels: A Systematic Review and Research Agenda for Enhancing Stakeholder Relationship Marketing
Mato-Santiso, Vanessa; Rey-García, Marta; Sanzo Pérez, María José (Elsevier, 2021)[Abstract] Nonprofit organizations (NPOs) need to maintain effective relationships with a growing multiplicity of stakeholders with potentially divergent interests. In parallel, today’s digital transformation is changing ...