Listar GI-C+D - Artigos por autor "Blazquez-Lozano, F."
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A Clustered-Based Segmentation of Beer Consumers: From “Beer Lovers” to “Beer to Fuddle”
Calvo-Porral, Cristina; Orosa, Javier; Blazquez-Lozano, F. (Emerald, 2018)[Abstract] Purpose: New trends are emerging in the brewery sector; but to date beer consumer segmentations are scarce. In this context, the present study addresses the following questions: “Are beer consumers monolithic ...