Explorando las claves del éxito de las campañas de crowdfunding en Ecuador
Use this link to cite
http://hdl.handle.net/2183/38866
Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND)
Collections
Metadata
Show full item recordTitle
Explorando las claves del éxito de las campañas de crowdfunding en EcuadorAlternative Title(s)
Exploring the keys to the success of crowdfunding campaigns in EcuadorDate
2018Citation
Peñarreta, M., Teijeiro Álvarez, M., & Armas Herrera, R. (2018). Explorando las claves del éxito de las campañas de crowdfunding en Ecuador. RISTI: Revista Ibérica de Sistemas e Tecnologias de Informação, (16), 247–256.
Abstract
[Resumen] En este documento se identifican los factores con mayor incidencia en el éxito de las campañas de financiamiento colectivo en las plataformas ecuatorianas de crowdfunding. Basados en la información disponible de todos los casos de las 4 plataformas que actualmente operan en el país (98 campañas) y empleando como estrategia econométrica la implementación de un modelo logit, se determinó que las consecuciones de fondos dependen de las variables asociadas al marketing y a la organización. Los resultados mostraron que las variables monto recaudado y número de patrocinadores están asociadas al éxito de las campañas. Este artículo abre el camino para profundizar el análisis de los elementos claves para aumentar el éxito de las campañas en las plataformas de recaudación de fondos en la web. [Abstract] This document identifies the factors with the greatest impact on the success of collective financing campaigns in Ecuadorian crowdfunding platforms. Based on the available information of all the cases of the 4 platforms that currently operate in the country (98 campaigns) and using the implementation of a logit model as an econometric strategy, it was determined that fund acquisitions depend on the variables associated with marketing and of organizational type. The results showed that the variables inherent to the amount collected and number of sponsors are associated with the success of the campaigns. This paper opens the way to deepen the analysis of the key elements to increase the success of the campaigns in the platforms of fundraising on the web.
Keywords
Crowdfunding
Plataforma de crowdfunding
Claves de éxito
Emprendedores
Ecuador
Crowdfunding
Crowdfunding platform
Success key
Entrepreneurs
Plataforma de crowdfunding
Claves de éxito
Emprendedores
Ecuador
Crowdfunding
Crowdfunding platform
Success key
Entrepreneurs
Rights
Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND)
ISSN
1646-9895
Related items
Showing items related by title, author, creator and subject.
-
Bibliometric Map of Literatura on Donation-Based Crowdfunding for Charitable Causes
Salido-Andrés, Noelia; Rey-García, Marta; Álvarez-González, Luis Ignacio; Vázquez-Casielles, Rodolfo (Cátedra Fundación Ramón Areces de Distribución Comercial, 2021)[Abstract]: By bibliometric analyzing 92 publications in the field of pure donation-based crowdfunding for charitable causes soliciting monetary contributions, and providing a comprehensive bibliometric map with the software ... -
When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes
Salido-Andrés, Noelia; Rey-García, Marta; Álvarez-González, Luis Ignacio; Vázquez-Casielles, Rodolfo (Springer, 2021)[Abstract] This research explores the extent to which campaign factors may influence the success of donation-based crowdfunding (DCF) promoted online with social purposes. Factors that may explain the success of online ... -
Mapping the Field of Donation-Based Crowdfunding for Charitable Causes: Systematic Review and Conceptual Framework
Salido-Andrés, Noelia; Rey-García, Marta; Álvarez-González, Luis Ignacio; Vázquez-Casielles, Rodolfo (Springer, 2020-03-20)[Abstract]: This study compiles the main findings in the field of academic research on pure donation-based crowdfunding (DCF) soliciting monetary contributions for charitable causes. To this purpose, a systematic ...