Innovación y emprendimiento: ordenando el rompecabezas de la nueva gestión empresarial de la innovación
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Metadatos
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Innovación y emprendimiento: ordenando el rompecabezas de la nueva gestión empresarial de la innovaciónData
2017Cita bibliográfica
Faíña, J.A., Losada-López, C. & Montes-Solla, P. (8-9 de junio de 2017). Innovación y emprendimiento: Ordenando el rompecabezas de la Nueva Gestión Empresarial de la Innovación [Ponencia]. XXXI AEDEM Annual Meeting Madrid 2017.
Resumo
[Abstract] This essay aims to clarify the puzzle of new principles and techniques in the
field of business management of innovation. These new principles and techniques
were born in a widely-connected world with an increasing presence of startups and
innovative companies in order to meet pervasive market uncertainty and facilitate
implementation of “new-to-market” innovations.
The focus is placed on the implications for competitive strategy and business
management of innovation. Instead of drawing on Schumpeterian concepts, we use
the modern notion of “disruptive” innovations (those upsetting the rules of the game
and old structures in a business or industry), as well as the principles and techniques
recently developed to approach the uncertainties and costs of innovations: customer
development and lean startup.
We compare two paradigmatic styles of innovation: the start-ups’ stereotype
(the American style) and that of “innovation transfer” (German-European style).
Then, we discuss the main orientations of innovation policy with regard to the new
industrial initiatives (Industry 4.0 in Germany and Europe and advanced
manufacturing in USA) and their counterpoint of start-ups’ innovating creativity
across a connected world at the edge of an information revolution.
Palabras chave
Innovación
Emprendimiento
Nueva gestión empresarial
Industria 4.0
Entrepreneurship
Industry 4.0
Star-up
Innovation transfer
Emprendimiento
Nueva gestión empresarial
Industria 4.0
Entrepreneurship
Industry 4.0
Star-up
Innovation transfer