Analysis of loyalty and future intentions of the users of the golf courses in Andalusia, Spain
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Analysis of loyalty and future intentions of the users of the golf courses in Andalusia, SpainAutor(es)
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2020Cita bibliográfica
Pradas García, M., Maciá Andreu, M. J., García-Tascón, M., & Gallardo Guerrero, A. M. (2020). Analysis of loyalty and future intentions of the users of the golf courses in Andalusia, Spain. European Journal of Government and Economics, 9(2), 181-199. https://doi.org/10.17979/ejge.2020.9.2.5841
Resumo
[Abstract] Spain is a European leader as a golf tourism destination, and Andalusia is the region that receives the most
tourism in this sector, boosting not only the golf industry but also the percentage of income overall. Thus, user loyalty
and knowing the future intentions of users is a matter of vital importance in these sports organizations. This study
analyses 636 users of 17 golf courses in Andalusia –73.43% men and 26.42% women– and with an average age of
50.2 ± 15.6. The results show that more than 70% of users would encourage their families to play on the golf course and
recommend it in more than 75% of them. In conclusion, this study emphasises the need for the use of the adapted tool,
as it is a valid and reliable instrument that guides on the aspects demanded by the user as well as how to build loyalty
Palabras chave
Sport management
Loyalty
Golf courses
Loyalty
Golf courses
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Atribución-NoComercial 4.0 España
ISSN
2254-7088