Now showing items 1-1 of 1

    • New Mode of Luxury Shoppers: Focusing on Personalised Experiences 

      Oe, Hiroko; Yamaoka, Yasuyuki; Liang, Danni (Universidade da Coruña, 2022-12-16)
      [Abstract] This article examines the online luxury product purchasing behaviour of Asian consumers. The study consists of a quantitative analysis of data collected from Generation Y consumers in emerging markets in Asia. ...