Listar 2. Publicacións UDC por autor "Ivanov Trendafilov, Dimitar"
Mostrando ítems 1-1 de 1
-
The cognitive process in advertising communication
Ivanov Trendafilov, Dimitar (Universidade da Coruña, 2012)[Abstract] Vertising is a kind of communication which proceeds between two sides in unequal positions. One side (the sender of the message) is tangible and evident while the other (the recipient) is a mass of different ...