Listar GI-iMARKA - Libros, capítulos, etc. por autor "Legerén Lago, Beatriz"
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Innovation, Transmedia and Neuroscience in Television
Legerén Lago, Beatriz; Crespo Pereira, Verónica (Springer, 2019)[Abstract] This chapter explains how the physiology of the human brain affects the way fiction products are processed and how emotions have become the most efficient vehicle for transmitting information on transmedia ...