Listar GI-iMARKA - Libros, capítulos, etc. por autor "Cruz-Silva, Jorge"
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Neuromarketing as a New Methodology for Broadcasters: A Comparison of European Public and Private Channels
Crespo Pereira, Verónica; Cruz-Silva, Jorge (Springer, 2021)[Abstract]: Neuromarketing becomes an allied methodology in market research, for communication and advertising due to its capability to offer individual’s insights often hidden to traditional qualitative methods. Neuroscience ...