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Estrategias de marca en los vinos de calidad : referencia al caso español
(2008)
[Resumen]: El sector vitivinícola es maduro y competitivo, lo que obliga a las empresas a buscar soluciones basadas en la diferenciación de la oferta. Una estrategia utilizada para conseguir ventajas competitivas y lograr ...
The Inefficiency of the Neoclassical Paradigm in the Promotion of Subjective Well-Being and Socioeconomic, and Environmental Sustainability: An Empirical Test for the Spanish Case
(MDPI, 2019)
[Abstract] The recent literature developed in the field of happiness economics highlights the overvaluation of income and material prosperity as determinants of happiness, and calls into question many of the assumptions ...
Social Capital’s Role in SDG 3 of 2030 Agenda: Promoting Health and Well-Being
(Springer, 2023)
[Abstract] Over the last thirty years, interest in social capital, a concept-variable that uncovers the productive value of the attributes of the social dimension (norms and values, networks of relationships, trust), has ...