ListarInvestigación en Marketing Aplicado (iMARKA) por tema "Normas y valores"
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The Media and Its Influence in Three Dimensions of Social Capital, An Opportunity for Social Marketing?
(Grupo de Investigación Novos Medios de la Universidade de Santiago de Compostela, 2020)[Abstract] The aim of this article is to carry out an exploratory analysis and literature review about the influence of the traditional and digital media on social capital. The concept-variable social capital refers to the ...