ListarInvestigación en Marketing Aplicado (iMARKA) por tema "Meta"

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    • Tourism Marketing in a Metaverse Context: the New Reality of European Museums on Meta 

      Sánchez-Amboage, Eva; Membiela-Pollán, Matías; Martínez-Fernández, Valentín-Alejandro; Molinillo, Sebastian (Taylor & Francis, 2023)
      [Abstract] The “contactless” culture established after COVID-19 and the development of metaverse technologies, such as virtual reality, augmented reality, blockchain and artificial intelligence, serve as vectors of change ...