ListarInvestigación en Marketing Aplicado (iMARKA) por tema "Europe"
Mostrando ítems 1-2 de 2
-
An Approach to the Implementation of Neuromarketing Techniques by European Private TV Broadcasters
(EPI SCP, 2018)[Abstract]: Changes on media context urge companies to adopt alternative and innovative strategies for decision-making regarding audience’s habits and preferences. In this respect, the neuroscience methodology provides an ... -
Tourism Marketing in a Metaverse Context: the New Reality of European Museums on Meta
(Taylor & Francis, 2023)[Abstract] The “contactless” culture established after COVID-19 and the development of metaverse technologies, such as virtual reality, augmented reality, blockchain and artificial intelligence, serve as vectors of change ...