ListarInvestigación en Marketing Aplicado (iMARKA) por tema "Emotions"

Mostrando ítems 1-2 de 2

    • Innovation, Transmedia and Neuroscience in Television 

      Legerén Lago, Beatriz; Crespo Pereira, Verónica (Springer, 2019)
      [Abstract] This chapter explains how the physiology of the human brain affects the way fiction products are processed and how emotions have become the most efficient vehicle for transmitting information on transmedia ...

    • Retromarketing: concepts, determining factors, strategies, and scopes of application 

      Membiela-Pollán, Matías; Ramos López, Diego; Crespo Pereira, Verónica (Colexio de Economistas da Coruña, 2022)
      [Abstract] Retromarketing, also known as nostalgia marketing, is a strategy/activity that "uses the past to sell in the present". Its growth has been exponential in recent years, both in academia and in business praxis. ...