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O uso das estratégias de Co-marketing, Coopetição e marketing do destino, por meio da mídia social Instagram no período de pandemia
(Universidade Nove de Julho, 2021)
[Resumo] Objetivo do estudo: Com o surgimento do vírus Covid-19, medidas de prevenção para controlar seu avanço foram tomadas por todo o mundo, acarretando impactos significativos no setor turístico e
obrigando as empresas ...
The Role of the Local Host Community’s Involvement in the Development of Tourism: A Case Study of the Residents’ Perceptions toward Tourism on the Route of Santiago de Compostela (Spain)
(MDPI AG, 2021)
[Abstract] As an economic, social, and cultural activity, tourism shapes the relationship between
visitors and local communities in tourist destinations. While tourism generates economic growth and
employment opportunities ...