ListarGI-C+D - Libros, capítulos, etc. por tema "Social marketing"
Mostrando ítems 1-2 de 2
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Social Marketing for Social Innovation: The Employment Plan of the Spanish Red Cross as a Case Study
(Springer, 2019)[Abstract] Social innovation consists of developing and implementing new ideas to meet social needs and create new social relationships or collaborations. Social marketing can contribute to achieving socially desirable ... -
The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing
(Sprnger, 2019)[Abstract]: The objective of the present case study is to describe to what extent the design and implementation of socially innovative activities and projects by Civil Society Organizations take into consideration ...