Grupo Jean Monnet de Competitividade e Desenvolvemento na Unión Europea. ( C+D Group)
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Recent Submissions
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The influence of celebrity endorsement on the purchase behavior of brands and product categories
(Emerald, 2024)[Abstract] Purpose: Celebrity endorsement has been profusely used to promote the consumption and purchase intention of diverse product categories; however, there is scarce research about whether celebrity endorsement ... -
Plataformas digitales de crowdfunding solidario y marketing social: el caso de ‘Microdonaciones’ a estudio
(Universidad de Oviedo, 2020)[Resumen] ‘Microdonaciones’ es una plataforma digital impulsada desde la Fundación Hazloposible en España en 2012. El objetivo de su actividad ha sido atraer recursos de carácter dinerario hacia campañas de crowdfunding ... -
Uso de vídeos cortos entre el alumnado adolescente y universitario como herramienta de aprendizaje
(Campus Educa-Sportis, 2023)[Resumen] Las experiencias didácticas surgidas en los últimos años en el sector educativo suponen un cambio de paradigma respecto de la enseñanza tradicional. La COVID-19 impulsó de manera definitiva esta praxis, abogando ... -
Volunteer Omnichannel Behavior in Nonprofit Organizations: Key Antecedents and Implications for Management
(Wiley, 2023)[Abstract] The purpose of this research consists of identifying the antecedents that may influence the adoption of omnichannel behavior by volunteers. This behavior can be understood as the interchangeable use of online ... -
Does the Use of Technology Create Technology Engagement? Comparing Three Structural Models
(Emerald, 2022)[Abstract] Purpose: Some aspects of technology behaviour remain unclear, such as the generation of technology use and engagement. So, this study aims to address the following question: does engagement with technology drive ...