ListarGrupo Jean Monnet de Competitividade e Desenvolvemento na Unión Europea. ( C+D Group) por tema "Theory of Positive Asymmetry"
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The Asymmetric Emotional Associations to Beverages: An Approach through the Theory of Positive Asymmetry
(MDPI AG, 2021)[Abstract] Consumers experience mainly positive emotions in response to food products, and the reason is that, for most individuals, eating and drinking is a pleasurable experience. On this premise, in light of the Theory ...