ListarGrupo Jean Monnet de Competitividade e Desenvolvemento na Unión Europea. ( C+D Group) por tema "Nonprofit-stakeholder relationship marketing"
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Managing Multi-Stakeholder Relationships in Nonprofit Organizations Through Multiple Channels: A Systematic Review and Research Agenda for Enhancing Stakeholder Relationship Marketing
(Elsevier, 2021)[Abstract] Nonprofit organizations (NPOs) need to maintain effective relationships with a growing multiplicity of stakeholders with potentially divergent interests. In parallel, today’s digital transformation is changing ...