ListarGrupo Jean Monnet de Competitividade e Desenvolvemento na Unión Europea. ( C+D Group) por tema "Behavior"
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A Profile of Mobile Service Users in a Mature Market: From “Uninvolved Pragmatics” to “Potential Switchers”
(Emerald, 2021)[Abstract] Purpose: Mobile services are expanding rapidly, and in this tremendously dynamic environment, companies should provide value-added services to meet users’ demand. In this context, the study aims to determine ... -
Proposal and Validation of a Measurement Scale of the Acceptance of Ultra-Processed Food Products
(MDPI, 2024)[Abstract]: Today, there is an increasing consumption of ultra-processed food products (UPFs), while more healthy options are available; however, there is no scale available that can adequately measure this phenomenon. ...