ListarGrupo Jean Monnet de Competitividade e Desenvolvemento na Unión Europea. ( C+D Group) por tema "Beer"
Mostrando ítems 1-3 de 3
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A Clustered-Based Segmentation of Beer Consumers: From “Beer Lovers” to “Beer to Fuddle”
(Emerald, 2018)[Abstract] Purpose: New trends are emerging in the brewery sector; but to date beer consumer segmentations are scarce. In this context, the present study addresses the following questions: “Are beer consumers monolithic ... -
How Consumer Involvement Influences Beer Flavour Preferences
(Emerald, 2020)[Abstract] Purpose: Much of the innovation in the beer sector has focused on flavour, resulting in a proliferation of flavoured beers. In this context, the understanding of consumers’ flavour preferences is a relevant ... -
The Influence of Social Media Celebrity Endorsement on Beer and Wine Purchase Behaviour
(Emerald, 2023)[Abstract] Purpose: This study examines whether and how social media celebrity endorsement influences consumers’ beer and wine purchase behavior and what are the characteristics of the celebrities that exert greater ...