Listar por tema "Neoclassical paradigm"
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Social Capital: its role in marketing praxis through 17 ideas
(Universidade da Coruña, 2019)[Resumen] Este artículo, de naturaleza exploratoria y descriptiva, tiene como objetivo vincular la teoría del Capital Social y el Marketing. Bajo este prisma, se inicia con una crítica al enfoque tradicional de la ciencia ... -
The Inefficiency of the Neoclassical Paradigm in the Promotion of Subjective Well-Being and Socioeconomic, and Environmental Sustainability: An Empirical Test for the Spanish Case
(MDPI, 2019)[Abstract] The recent literature developed in the field of happiness economics highlights the overvaluation of income and material prosperity as determinants of happiness, and calls into question many of the assumptions ...