Browsing by Subject "Business strategy"
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How creating shared value is taking Corporate Social Responsibility one step further. Google as a case study
(2015)[Abstract] The following paper consists of two parts. The first is an overview of the concept of Creating Shared Value (CSV), introduced by Michael E. Porter and Mark Kramer in 2011 in the Harvard Business Review (HBR) ... -
El marketing 5.0 y su efecto en la estrategia empresarial del sector industrial en España
(Universidade da Coruña, 2021-06-30)[Resumen] La siguiente investigación pretende analizar la evolución del concepto de marketing y la influencia de nuevos enfoques (como el marketing relacional, las políticas de responsabilidad social y la incorporación de ...