Listar por autor "Salido-Andrés, Noelia"
Mostrando ítems 1-11 de 11
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Because I'm Happy: Exploring the Happiness of Shopping in Social Enterprises and its Effect on Customer Satisfaction and Loyalty
Cachero-Martínez, Silvia; García-Rodríguez, Nuria; Salido-Andrés, Noelia (Emerald, 2023)[Abstract] Purpose: This research analyzes the role of happiness associated with sustainable purchases in social enterprises (SEs) as a key precursor of prosocial behavioral responses through satisfaction with such purchases. ... -
Bibliometric Map of Literatura on Donation-Based Crowdfunding for Charitable Causes
Salido-Andrés, Noelia; Rey-García, Marta; Álvarez-González, Luis Ignacio; Vázquez-Casielles, Rodolfo (Cátedra Fundación Ramón Areces de Distribución Comercial, 2021)[Abstract]: By bibliometric analyzing 92 publications in the field of pure donation-based crowdfunding for charitable causes soliciting monetary contributions, and providing a comprehensive bibliometric map with the software ... -
Criterios programáticos para la innovación docente en ciencias de la empresa: planificación didáctica orientada a la realidad empresarial
Rey-García, Marta; Salido-Andrés, Noelia (Universidade da Coruña, Cufie, 2020)[Resumen] Conseguir un aprendizaje efectivo en el campo de las ciencias de la empresa requiere de innovación docente continua y orientada a un triple esfuerzo de integración. En primer lugar, el diseño del plan didáctico ... -
Determinants of Success of Donation-Based Crowdfunding through Digital Platforms: the Influence of Offline Factors
Salido-Andrés, Noelia; Rey-García, Marta; Álvarez-González, Luis Ignacio; Vázquez-Casielles, Rodolfo (CIRIEC-España, 2019)[Abstract]: The purpose of this research consist of exploring the extent to which factors traditionally explai ning the success of offline fundraising campaigns for social causes may also influence the success of donation ... -
Mapping the Field of Donation-Based Crowdfunding for Charitable Causes: Systematic Review and Conceptual Framework
Salido-Andrés, Noelia; Rey-García, Marta; Álvarez-González, Luis Ignacio; Vázquez-Casielles, Rodolfo (Springer, 2020-03-20)[Abstract]: This study compiles the main findings in the field of academic research on pure donation-based crowdfunding (DCF) soliciting monetary contributions for charitable causes. To this purpose, a systematic ... -
Plataformas digitales de crowdfunding solidario y marketing social: el caso de ‘Microdonaciones’ a estudio
Salido-Andrés, Noelia; Rey-García, Marta; Álvarez-González, Luis Ignacio; Vázquez-Casielles, Rodolfo (Universidad de Oviedo, 2020)[Resumen] ‘Microdonaciones’ es una plataforma digital impulsada desde la Fundación Hazloposible en España en 2012. El objetivo de su actividad ha sido atraer recursos de carácter dinerario hacia campañas de crowdfunding ... -
Los proyectos prácticos de la Cátedra Inditex-UDC de sostenibilidad como experiencia innovadora en el ámbito de la educación para la sostenibilidad
Mato-Santiso, Vanessa; Rey-García, Marta; Salido-Andrés, Noelia; Taboadela, Obdulia (Universidade da Coruña, Cufie, 2019)[Resumen] La Cátedra Inditex-UDC de Sostenibilidad nace como un espacio de reflexión -formación, investigación y divulgación- en el ámbito de la sostenibilidad, la responsabilidad e innovación social. El objetivo de ... -
Social Innovation in Arts & Culture : Place-Regeneration Initiatives Driven by Arts & Culture to Achieve Social Cohesion
Cancellieri, Giulia; Turrini, Alex; Sanzo Pérez, María José; Salido-Andrés, Noelia; Kullberg, Jeanet; Cognat, Aurélie Sara (Routledge, 2018)[Abstract]: This chapter focuses on a particular type of trend characterizing the artistic and cultural field, presenting the evolution of the social innovation stream of “place-regeneration initiatives driven by arts and ... -
Social marketing and digital platforms:donation-based crowdfunding campaigns
Salido-Andrés, Noelia (2018)[Abstract] This doctoral thesis analyzes the new social marketing strategies challenging the traditional behavior of nonprofit sector organizations, through the promotion of Donation-based Crowdfunding (DCF) campaigns ... -
The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing
Álvarez García, Begoña; Álvarez-González, Luis Ignacio; Rey-García, Marta; Salido-Andrés, Noelia; Sanzo Pérez, María José (Sprnger, 2019)[Abstract]: The objective of the present case study is to describe to what extent the design and implementation of socially innovative activities and projects by Civil Society Organizations take into consideration ... -
When the winner takes it all: online campaign factors influencing the success of donation-based crowdfunding for charitable causes
Salido-Andrés, Noelia; Rey-García, Marta; Álvarez-González, Luis Ignacio; Vázquez-Casielles, Rodolfo (Springer, 2021)[Abstract] This research explores the extent to which campaign factors may influence the success of donation-based crowdfunding (DCF) promoted online with social purposes. Factors that may explain the success of online ...
